How a Croydon coffee shop is coping despite competition from 9 big chains nearby

“We offer something different to the chains in terms of the customer service and knowledge”

We regularly hear about how the high street is struggling, with big names like Debenhams and M&S having to close stores.Given some big retail giants are struggling, it’s a wonder so many tiny independent businesses manage to stay afloat.

Near Croydon High Street you’ll find at least nine big name branches, like Caffe Nero, Starbucks and Costa – yet small coffee shops like Crushed Bean are still doing well.Pam, who works at Crushed Bean , has spoken to MyLondon about how her business is coping despite tough competition.

We taste test a coffee from these popular London cafes – which one came out on top?

She said: “We’re surviving but it’s still a struggle as a small business . You have little to no support so we are doing okay.”I think we offer something different to the chains in terms of the customer service and knowledge of what we provide.

“We know our customers personally and we have a small team, there’s only five of us, so we know our regulars – that makes a big difference.”In terms of coffee, the team at Crushed Bean know their stuff, a great asset at a time where people take their caffeinated drinks seriously.

Pam added: “We serve high-quality coffee; we work closely with our roastery in Bristol, and a little roastery in Crystal Palace.”We are just going to keep the quality up and fit in our niche.”Having opened in 2016, Pam has worked at the shop since March 2017, and has built up a nice supportive group of other independent shops since then.”We have a network of coffee shops – we know each other and help each other,” she explained.

“Our neighbours are part of a good community, and sometimes we put on events.”I don’t want it to seem like we’re doing amazing, we have good days and bad days as any business does. But we’re doing okay.”You can now listen to MyLondon’s latest news on your Amazon Echo

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Online reviews show just how popular the café is, with a five-star rating on Tripadvisor and 4.8 stars on Google.Time Out said, alongside praising the coffee, that “you can also get a mean matcha green tea if you so wish, with a pastry to boot”.We have a feeling this place is going to be around for a long time.

Thanks to My London for the post:

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